Fact Sheet
PriceNetwork.ca
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Founded in July of 2001, PriceNetwork.ca is Canada’s premier
comparison-shopping search engine in Canada.
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PriceNetwork.ca receives over 150,000 per month; these visitors search over
250,000 tech-related products on the Web site per month.
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Forty per cent of PriceNetwork.ca visitors revisit the Web site on an ongoing
basis.
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PriceNetwork.ca lists over 90,000 computer and electronic related products,
and over sixty retailers are registered with the Web site.
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Affiliate sales report an average of $7.00 per click on PriceNetwork.ca –
reported by a single online CE retailer.
Statistics Canada
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In 2004, online B2C sales increased by 20% to $6.6 billion in Canada.
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The average Canadian household places 6.7 online shopping orders per year,
spending an average of $144 per order.
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In 2003, over 4.9 million shoppers used the Internet to research product
information and support purchasing decisions.
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In 2003, for every $10 spent online by Canadian households, $6.90 was spent on
Canadian Web sites.
Additional Statistics
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Canadian search more than Americans with an average of 40 searches vs. 35
searches per month – Source: comScore
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Eight of ten shoppers use the Internet to decide what they want to buy prior
to visiting a store, especially for tech related products – Source: The
Economist
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Canadians performed over 120 million product searches within a month on US
shopping search engines, receiving seven million visitors from Canada during
Nov. 2004 – Source: comScore
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Eighty-two per cent surveyed prefer shopping online at a Canadian owned and
operated Web site – Source: Ipsos Reid
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Consumers save 18 to 20% on average by using comparison-shopping sites to
purchase products online – Source: Bay, Wall Street Journal
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